
Your social media self-audit … put a Y for yes or an N for no
1 I know the best performing platforms for my product/service
2 I know the best times of the day and week to post
3 I have my own Facebook business page
4 I have my own Instagram business page
5 I have my own Facebook group
6 I daily engage in my Facebook group
7 I daily engage in Facebook groups where my ideal customers tend to hang out
8 My brand image is recognizable
9 My brand is easily identified with my photo
10 I regularly post lifestyle photos or video of myself and my leadership team
11 I am active on at least 3 of the following: Facebook, Twitter, Pinterest, Instagram, LinkedIn
12 I have at least 1 of the following: blog, podcast, YouTube channel
13 I am using at least 1 of the following: Facebook Stories, Instagram Stories, Facebook Live
14 I understand how to use #’s effectively
15 I regularly check the analytics on all my Social Media
16 I am skilled at using paid advertising on my Social Media
17 I understand and implement a ‘call to action’ as often as appropriate
18 I understand and implement a ‘sales funnel’ as often as appropriate
19 I have installed helpful apps and platforms on my mobile device so I can post ‘in the moment’
20 I understand the internet and social media is ‘here to stay’
21 I understand the difference between social media marketing and social media management
22 I know my website is UpToDate and all links and pages are active
23 I know how to repurpose content to optimize my time and efforts on social media
24 I know where to find information on all the new developments regarding social media
25 I have adequate time, or I delegate, to work on my business social media accounts
Your score: # of yes answers _____ # of no answers _____
20 – 25 Yes answers = you are close to expert status and should be seeing good results
15 – 20 Yes answers = you are doing quite well with room for improvement
10 – 15 Yes answers = you should ask for help right now
0 – 10 Yes answers = the train has left the station but it’s not too late