tips and news to help you make sense of the ever-changing world of social media
#49 Instagram group calling for up to 6 people
#48 I’m not a Snapchat fan, but if you are it is now possible to use video photos via your desktop camera
#47 When it comes to ‘stories’, who leads the way? Which is best for paid advertising?
#46 Have you used the new ‘Nametag’ feature on your Instagram yet? It makes adding a friend/follower quick and easy.
#45 Now your Instagram stories don’t have to be limited to 15 seconds. Here is how the function works to automatically segment your longer videos.
#44 Are you using the Facebook ‘3D’ photo option yet? Here’s how
#43 Facebook groups are more important than before. Facebook groups now allow live chats with up to 500 members. Also, audio or video chats for up to 50 members.
#42 In 2016 Instagram moved from a chronological feed to a ‘feed ranking’ algorithm that is even affected by your Facebook
#41 shopping on Pinterest – big possibilities
#40 cat selfies? For Snapchat this is not a joke
#39 YouTube channel subscription buttons now embedded in the video
#38 Try and figure this out: messenger bots with multiple personalities
#37 Video on Facebook and video on YouTube – what’s happening?
#36 The Story about Facebook stories. https://techcrunch.com/2018/09/26/facebook-stories-300-million-users/
#35 With more than 250 million monthly active users, Pinterest reports 67 percent of its users have discovered a new brand or product from a business account. Ninety-three percent of Pinners say they use the platform to plan purchases. Shop the Look Pins can help brands drive traffic and purchases from their organic content on the platform.
#34 This sounds quite complicated. Amazon has Echo Show and Facebook will have the Portal chat device. Facial recognition technology and a privacy shutter for your camera. Read more
#33 Mashable has its list of 20 top YouTube videos. See if you agree.
#32 Do you do social media marketing? Keep in mind these 6 tips.
#31 Variety wins in social media marketing. Click on this link and scroll to the bottom.
#30 YouTube is regularly being criticized about its algorithm rewarding the busy, pushing its video posters to exhaustion. It has been called ‘YouTube Burnout Epidemic.’
#29 Hashtags in your face. Instagram is thinking of separating the crowded world of hashtags from the post caption. Read more here.
#28 ‘To share or not to share, that is the question.’ Instagram says it is not testing a repost feature (similar to Facebook & Twitter). How long Instagram will hold out on this feature is up for debate though. The current concern over ‘fake news’ and hacking may contribute to a continuation of the status quo.
#27 Instagram is testing a feature that will allow friend tagging in video, but there is still much work to be done.
#26 Caption versus photo — which matters more? “The photo is how you draw people in, so if the photo isn’t engaging, more often than not, people aren’t going to stick around to read the caption. Get someone engaged with an amazing photo and compel them to write a comment because of your thought-provoking caption.”
#25 Twitter is making it easier to catch live broadcasts from the accounts you follow. Now, anytime an account you follow starts a stream and shares a tweet about it, the broadcast will be pushed to the top of your timeline.
#24 Instagram is real – not just a fad. Just like ‘Google’, ‘Instagram’ is now an acceptable verb. ‘Instagrammable’ is also a real word. – Webster’s dictionary
#23 now snapchat copies Instagram: Bounce is just like Boomerang
#22 YouTube makes charitable fundraising easier, more convenient https://techcrunch.com/2018/08/30/youtube-launches-a-suite-of-fundraising-tools/
#21 teacher earns 4x the income by spending evenings marketing education on Instagram https://www.buzzfeednews.com/article/juliareinstein/teachers-instagram-influencers-school-tpt-pinterest
#20 traditional advertising or digital? Easy answer. Results speak. https://www.influencive.com/traditional-marketing-is-dying-a-slow-death-do-this-instead/
#19 I guess not all consequences are anticipated before a policy change. When Facebook disallowed third-party cross-posting, Twitter removed that app and some valuable historic data was lost. Do you know anyone experiencing this?
#18 Instagram has changed much of present-day life. Here is how it infiltrates every aspect of our daily activities.
#17 Are you a visual learner? This may help you make sense of the social media universe.
#16 When it comes to authentication on Facebook, there are new requirements for people who manage Pages with a large US audience.
#15. YouTube, Instagram, and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smartphone, and 45% say they are online ‘almost constantly’.
#14. YouTube has a constant struggle with ‘inflated fake views’. It may be questionable business, but it is big business. There is high competition and high profits in this so-called service.
#13. So many options! You can now do polls with DM’s in Instagram. It’s all about engagement, engagement, engagement. Big potential for business, I think, not just the silly stuff. Read more here:
#12. From Mark Zuckerberg on August 15, 2018: regarding Facebook’s tool for birthday fundraising:
“Some good news: in the last year since we launched birthday fundraisers to help people dedicate their birthdays to raising money for a cause, people have raised over $300 million for over 750,000 non-profits — everything from food banks to animal shelters to Alzheimer’s research. Thanks to everyone who has dedicated their birthday and to everyone who donated!”
YouTube about to leap over Facebook:
Facebook’s web traffic has declined by nearly half in the last two years, while YouTube is climbing.
Amazon is poised to become the fourth most-visited website, unseating Yahoo.
Google still is far and away the most visited website on the internet. Read more here:
#10. Snapchat has taken the lead in social ‘augmented reality’ – not something I am enamoured with, probably because I am old and serious (just like I never do ‘the wave’ at a sporting event – just childish). Now you can do voice activated tricks.
#9. How much time do you spend (perhaps read ‘waste’) on Facebook and Instagram? Now you can get the exact number – direct from the platform itself. Yes, no longer will you be able to get away with the vague response “I’m not sure, but it can’t be that much. Hey, I’m not addicted or anything.”
Read the details here
And if you want to go beyond Facebook and Instagram, here is a list of 7 apps that will do the tracking for you.
#8. Instagram Stories is 2 years old. Personally, I have not adopted/opted in yet, but I’m clearly in the minority! Snapchat doesn’t know what passed them so fast on the social media highway.
Amazing details of Instagram’s success here
#7. Facebook opens the door for ‘playable ads’ – how to get you app noticed!
click here to see what we’re talking about.
#6. I’m sad about this development. It is no longer easy to automatically ‘cross – post’ to Facebook. I had been doing this with Twitter for a long time, to save time. Oh well, the world of social is always changing.
You can get the details here.
#5. How to clean up your Instagram feed – Unless you really look forward to seeing posts from a certain account, those people or businesses which, without, you will go into withdrawal depression, then why continue following when they have not returned the favor? For this I use UNFOLLOW. This app identifies ‘non-followers’ (people who don’t follow you back); ‘mutual followers’ (people who mutually follow you); and ‘fans’ (people you don’t follow back). The app also allows ‘copy followers’ (add the followers of other users) and ‘whitelist’ (identify and protect the accounts you trust and value from accidentally unfollowing). The automatic unfollow can delete 50 non-followers at a time; however, it requires 30 minutes before repeating this action so as to protect you from the ‘Instagram police’. Every few weeks I try to bring my non-followers down to a more reasonable number. Why did I follow them in the first place? It was to try and make a network contact, or to learn, or in the hope that they might reciprocate. Time to practice some ‘catch and release’.
#4. The best platform to build your small business online? You likely guessed four or five others before this.
How about Linkedin?
Read more here http://www.fox19.com/story/38745443/digital-marketing-experts-reveal-the-best-social-media-channel-for-rapidly-growing-a-small-business-and-its-not-facebook
#3. What social media platform is getting the most ‘love’ these days? Instagram is by far the leader, with YouTube next. Facebook is in third place. And in terms of daily use, Facebook is losing ground to Instagram. read more here ….
#2. Advancing a social media presence is much more than a popularity contest! Somehow social media must convert and contribute to a positive business impact. Beautiful photos and catchy text can be creative but they must also be productive. Structure your social media efforts after answering these questions about the brand you are promoting. read more here …
#1. Instagram confusion? Block or go private? What if they find out that you dumped them? Don’t want to hear the monotonous/repetitive/nonsensical posts from a close friend or relative? – Instagram’s recent MUTE feature addition lets you keep them silent without the drama/tension of a block or going private. read more here …